Finally, the Only How-To Approach for Teaching Your Team How To Take Personal ResponsibilityAnd the best part is you Do-It-Yourself with this low-cost DVD-based workshopExperts universally name Personal Responsibility the first principle of success in any endeavor (and you know what a difference it makes when people you depend on at work take ownership). But no expert could tell you how to systematically understand, develop, and build personal responsibility. . . ...Until NowAttention Leaders, Executives, Business Owners,
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Take ownership |
Solve problems at the source |
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Engage |
Be resilient |
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Face reality |
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Get unstuck |
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Respond with agility |
and so much more |
"We have simply become one of the top-performing injection molding companies in North America by any measure." Dear Christopher, We have studied your Responsibility Processª over the past 3 years to help educate our entire organization on personal and shared responsibility. And we have experienced dramatic results. We have simply become one of the top-performing injection molding companies in North America by any measure. In addition, Responsibility Redefinedª has allowed my personal/professional career to transcend to a new level. I highly recommend your educational products and services! Thomas Houdeshell |
This DVD-based workshop places in your hands the only "How To" approach in the world for developing and practicing personal responsibility. Teach Responsibility to your teams for a fraction of the cost of engaging Christopher Avery PhD or one of his coaches. You can now access the same education Christopher provides to leading companies such as AT&T, Capital One, The Gap, IBM, and Verizon Wireless.
Who is Christopher Avery? He's the recognized authority on personal and shared responsibility. His breakthrough discoveries are changing how
People take charge of their lives |
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Leaders lead |
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Teams get built, and |
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Organizations develop cultures of responsible leadership |
See for yourself. Conduct a search on Christopher+Avery+responsibility and links to his work fill pages.
A message from Christopher Avery PhDAs I traveled internationally teaching business audiences how personal responsibility works in the mindÑthe discovery guiding my work for 18 years nowÑleader after leader has remarked "Christopher this is amazing information. Do you have a video I can buy to take home and show my team?" Sadly, I would answer "no." And then I would add, "Why don't you invite me to come teach your team?" The reply was always the same, "I don't have the budget to pay your speaking fee and travel expenses, but I do have the budget to buy a video package, and your message is worth sharing with my colleagues." I finally listened to all those requests to package this information into tools for others to use. From the beginning I set out to make it affordable, accessible, and to provide extraordinary value. I hope I've done that for you. Christopher Avery |
Christopher holds nothing back in these professionally produced DVDs and accompanying workshop designs. They are packed with hours of modularized lessons, detailed workshop instructions, and support materials. The Journey to Responsibility & Self Leadership teaches your audience:
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Take your first step - order now
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Christopher Avery PhD |
Date:
From: Christopher Avery PhD
Re: Educating, enlightening and inspiring your audience to take personal responsibility
Dear Friend and Responsibility Redefinedª Leader and Educator (now or in the Future),
Yes it's true.
Each day more and more leaders, teams, and organizations are learning how to take 100% responsibility. And it is changing lives, results, and workplaces. Studying and applying these breakthroughs dramatically improves people, teams, organizations, and those whose lives they touchÑcustomers, suppliers, families, and more.
If you are already familiar with Responsibility Redefinedª and have been waiting for this announcement, please feel free to scroll down to the description of the DVD-based workshop.
If you are new to this discovery, let me introduce you to it (and yes, I'll explain all these phrases you may be wondering about: Responsibility Process, Keys to Responsibility, Responsibility Redefined, and The Journey to Responsibility & Self-Leadership).
I'm not the first advisor to promote the power of taking 100% personal responsibility, but I am first with a natural How-To process. For centuries wisdom teachers extolled taking personal responsibility as the first principle for success. Best-selling author Jack Canfield devotes the first chapter of his book Success Principles to his #1 principle "Take 100% Responsibility." But none of those experts told you exactly how to take responsibility.
Until now.
Hi, my name is Christopher Avery. You may have heard of me.
I've field-tested how responsibility works in the mind since 1991. It started by accident. I wanted to teach business people how to build and lead great teams. I was looking for better–more fundamental—solutions, than the common team building approaches available.
Boy, did I find what I was looking for.
I found a little-known study about how people respond to problems and challenges in their lives. The study was conducted by a brilliant coach and business advisor named Bill McCarley. Bill kept detailed notes over many years and hundreds of clients about how each communicated thoughts about avoiding and taking responsibility for their problems. He uncovered predictable patterns of communication and action no one else had seen.
So I joined his team and became his student.
His primary discovery—now known as the Responsibility Process™— accelerated my ability to build teams. More importantly it accelerated my ability to teach you how to build teams. In a few short years I become a recognized team-building expert.
That's because this unique approach delivers results time after time.
I could show people why they failed under conditions of shared responsibility (i.e., in teams). And I could show them why and how to systematically take responsibility for succeeding when they depend on others over whom they had no control.

My book documenting what I learned is in it's 9th printing. Teamwork Is An Individual Skill, used by business schools and corporate training departments around the world, remains a steady seller. And Fortune magazine, in their 2006 issue devoted to teamwork, called Teamwork Is An Individual Skill the only teamwork book worth reading.
99.9% of people have no idea how responsibility works in our minds (or how to create an environment of responsible leadership). Most aren't aware when they are avoiding responsibility and limiting their own performance and results.
And these observations hold true across every age and level of intellect, education, and authority.
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Nothing feels better than knowing exactly how to take 100% responsibility for every circumstance and result in your life and work, and surrounding yourself with colleagues who do the same.
It sets you free. It makes you powerful. It expands your choices.You achieve. You overcome challenges. You lead.
Imagine, coming to work everyday and leading a team of people who practice the highest standards of responsible leadership every day, in every situation, with everyone around them?
That will be cool.
Take your first step - order now
What would that mean to you? If you're like most people, you're thinking, "That would be amazing!" What I'm talking about here is a workplace where more and more people
Take 100% ownership of their actions and results |
Voluntarily set high performance standards |
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Face the truth quickly |
Confront challenges, and |
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Correct, learn, and improve fast |
Treat each other with true respect |
So I'm on a mission to put these learning tools in your hands.

Now you can study and deliver in-house workshops on the only "How To" approach for understanding, developing, and teaching personal responsibility.
Let me tell you about the Journey to Responsibility & Self-Leadership - PLATINUM EDITION (shown in the image above). It comes with everything shown Ñand moreÑto support your facilitator and participants for maximum learning and performance, including
2 DVDs in a case - more than 3 hoursÑprofessionally edited into modulesÑof Christopher teaching in an intimate business audience |
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3 Audio CDs in a case - 3+ hours of audio tracks from the video for facilitator study |
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2 Data CDs in a case - PDF and customizable (with your brand) DOC and PPT files |
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1 coil-bound vinyl-covered 26-page Facilitator Guide |
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1 coil-bound vinyl-covered 23-page Facilitator Answer Guide |
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20 coil-bound copies of the 23-page Participant Action Guide
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Plus 3 more tools that aren't shown |
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20 full-color Responsibility Processª posters (8.5x11) |
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4 Lifetime Memberships at the Journey Facilitator Online Community |
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1 private 30-minute coaching session Christopher Avery |
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Read the descriptions of each of these learning tools below.
Your participants in Journey workshops will be equipped to
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Accomplish more with less struggle when they take ownership |
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Put to work a new language of responsible leadership, change, and problem ownership to get things done |
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Develop themselves faster |
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Communicate problems, issues, and concerns more clearly and accurately with less politics and resistance |
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Develop skills to move themselves and others from "being stuck" to clear and resourceful thinking so they can take ownership, effective action, and produce results |
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Solve conflicts faster and at the source |
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Learn how personal responsibility works in their mind so they can expand their practice of personal responsibility, gain mastery of their life, and produce greater results |
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Face and overcome challenges |
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Experience how their own Responsibility Process™ works to keep them stuck in Lay Blame, Justify, Shame, Obligation, or Quit, or free them to take responsibility, learn, correct, and move to clear and resourceful action |
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Get over upsets and frustrations faster, more naturally, and with less residue |
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Know the Responsibility Redefined™ framework intimately and how it alters the conversation about teaching and taking responsibility in leadership, teams, and organizations |
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Create a more positive and sustaining environment in which to live and work |
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Internalize the three Keys to Responsibility™ to dramatically increase their freedom, power, and choice |
Be more engaged at work |
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Teach others how their minds work to keep them stuck or propel them forward |
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Support others who want to take 100% ownership for their life, work, and relationships |
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See a clear path to being a better and more powerful leader, colleague, and person |
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Learn to naturally avoid toxic people and situations |
And check out these benefits for you, the leader
Intentionally and continuously increase your leadership power and choices |
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Fully realize your potential as a leader |
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Constantly expand your organization's collective energy |
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Surround yourself with people who practice responsibility |
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Learn to develop responsible leadership at every level |
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Define and promote personal responsibility as a core value for your department, team, or entire organization |
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See why even generally responsible and accomplished people do irresponsible things every day. Learn why your charges won't demonstrate greater responsibility than their leaders and role models. |
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Recognize in yourself when you are not being a role model for how to demonstrate personal responsibility, how to catch yourself, and how to change course in order to be an exceptional role model |
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Give the gift of understanding how personal responsibility works in their minds to team members that they can take to their families, friends, and every part of their lives |
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You organization learns the language of irresponsibility and call's each other on it |
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Leverage your training budget |
Facilitators benefit too
Grow and develop as facilitators by studying and teaching this information about how people learn, change, and grow |
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Develop the ability to teach responsibility to anyone, anytime, anywhereÑa plus for teaching any skill |
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Learn teaching pitfalls to avoid—such as the rule that the Responsibility Process™ is only useful when self-applied |
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Give the gift of understanding how personal responsibility works in their minds to team members that they can take to their families, friends, and every part of their lives |
Take your first step - order now
"I now have this ability to overcome any frustration and move beyond impediments "... Todd M. Girvin Dear Christopher, When my business partner and I came to your Responsibility Redefinedª course last year, we were deeply impacted by the power of your Responsibility Processª and the implications it has on daily life, our growing business, and the teaching that we do with our clients. Over the past year we've had many opportunities to share the Responsibility Processª with our coworkers and incorporate it into our consulting and training. I personally find the techniques for recognizing conflicting intentions and working through the fog of emotional blocks a powerful skill that helps me move past mere coping mechanisms and become truly able to respond to important situations. I now have this ability to overcome any frustration and move beyond impediments towards personal and professional growth. These techniques make huge difference when incorporated into team work, too. Thank you for your insight and teachings. We truly value your work and look forward to your new tools. Todd M. Girvin
Kyle Price Click the button to listen to Kyle > > |
You'll be pleased for your budget.
And if you are wondering about the quality of the instructional materials, know this: customers volunteered for a Design Review TeamÑa diverse mix of men and women representing 3 ethnic groups, managers and non-mangers, technical and administrative, from large and small businesses stretching from Hawaii to Detroit, including a professor of adult education and a Customer Support Center trainer. They reviewed footage, scripts, flow charts, and plans then met by teleconference and transformed The Journey to Responsibility & Self-Leadership into a valuable tool.
Starting with the 2 Video DVDsYour Platinum Edition DVD #1 of 2 educates, enlightens, and inspires your students with
DVD #2 of 2 features video content for your facilitator or for advanced students
Select the "Workshop Downloads, Tips and More at Our Web site" button and depending on your operating system, many computer-based DVD players will open your browser to the Journey Online Community. Workshop facilitators can check the tips and downloads, and contribute to discussions. Note: The Journey Online Community will launch in February 2009. Complete the form in the box on this page to make sure you are notified when it launches. Now check out the three Guides... |
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Take your first step - order now
20 Participant Action GuidesParticipants use their Participant Action Guide to follow along with the videos and to participate in discussions and exercises to begin to master responsibility and produce new powerful results. It is beautifully designed, printed, and spiral-bound with 23 pages of follow-along notes and graphics, fill-in blanks, discussion questions, and exercises so you can immediately schedule a Journey workshop for 20 participants. Read your Participant Action Guide Table of Contents to see how your participants will learn to master responsibility for greater results. And, if you intend to educate, enlighten, and inspire more than 20 participants in Journey workshops, you can
These options are designed to fit your unique need and budget. 1 Facilitator GuideYour Platinum Edition contains 1 Facilitator Guide thoughtfully designed and produced, coil-bound with vinyl front and back covers to protect your Facilitator Guide through much use and abuse. Your Facilitator Guide offers 26 pages of workshop designs and specific valuable step-by-step guidance for you or your facilitator of any skill level and ability. Remember The Journey to Responsibility & Self-Leadership is designed to require no train-the-trainer and no certification. Why? Because your facilitator is not called on to teach the content, he or she does not have to be an expert in Responsibility Redefinedª. Leave the teaching to Christopher. To give you maximum reach and flexibility with this message, and with minimum expense and fuss, Christopher delivers all the teaching points through the video; your facilitator sets the context for your specific business purpose, then leads discussions and exercises. Your Facilitator Guide honors and supports facilitators of any level. Inexperienced facilitators can follow the lesson plans exactly while advanced facilitators can develop their own lessons, discussions, and exercises. Want to see even more? Download a PDF of the first 5 pages of the Facilitator Guide and read for yourself how you or your facilitator is supported every step of the way. |
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Your Platinum Edition also features 1 copy of the Facilitator Answer Guide identical to your Participant Action Guide but with one important addition: your Facilitator Answer Guide contains 23 pages of correct answers for the follow-along notes and graphics and fill-in blanks in the Participant Action Guide.
Since your Facilitator Answer Guide Table of Contents is identical to your Participant Action Guide Table of Contents it is not shown here.
20 Responsibility Processª postersThese are full color 8.5x11 handouts. You'll be able to print as many as you like, and even customize them with your logo (see the Data CDs below); post these 20 to cause some buzz before the workshop.
Your Journey to Responsibility & Self-Leadership - PLATINUM EDITION 3 CDs contain all of the audio tracks from the video so your facilitators can conveniently study the content on the go. They can listen to the CDs in their automobile or load them on their MP3 player and listen whenever they wish.
Your Platinum Edition features 2 Data CDs to give your facilitators file support for their workshops.
CD #1 of 2 includes PDF's
The Facilitator Guide (PDF) as a back-up to your spiral bound copy |
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The Participant Action Guide (PDF) in case you wish to purchase a license to print your own copies for participants beyond the first 20. See details about your print license below. |
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| The Facilitator Answer Guide (PDF) as a back-up to your spiral bound print copy | |
The Responsibility Processª poster (PDF) so you can print as many color copies as you like for all your participants and also for posting in all of your conference rooms and work areas |
CD#2 of 2 includes valuable customizable files so you can co-brand Responsibility Redefinedª along with your company's logo across your enterprise
Customizable (with your logo) PowerPoint slide presentation (PPT file, 22 slides) that match the graphics appearing both in the videos and in the Participant Action Guides so your facilitators can use the PowerPoint slides in their workshops and presentations
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Customizable (with your logo) Responsibility Redefinedª poster (DOC file). The Responsibility Processª poster is a critical part of the transformation to responsibility. Christopher distributes thousands of copies every year during presentations. With your Platinum Edition you'll customize this file with your corporate logo and promote Responsibility Redefined as an important enterprise value |
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| Enhanced Transcripts (57 pages) of the video for facilitator study (PDF file). Facilitators appreciate these transcripts as a valuable way to access any part of the content immediately. They help to review, answer questions, and study. |
Your Platinum Edition also includes a 30-minute private telephone coaching appointment with Christopher. Contact details will accompany your purchase. Simply arrange a mutually convenient time and make the call. It can be a group call with multiple facilitators on a teleconference. Many facilitators find the best use of Christopher's coaching comes after they teach their second workshop.
See for YourselfI've arranged to provide you this sneak preview of the contents of the DVDs. Judge for yourself the tone, the quality of the content and production, and the themes and topics you will be studying with your participants. Note, this preview has been formatted for internet streaming. Your DVDs will provide much higher resolution, comparable to any DVD. Watch. |
Take your first step - order now
Consider this. Leading distributors of corporate training videos charge you $975 for one 20-minute video without support materials. By comparison, you can order The Journey to Responsibility & Self-Leadership - PLATINUM EDITION including
| 2 Video DVDs | 3 Audio CDs | |||
| 20 Participant Action Guides | 2 Data CDs | |||
| 1 Facilitator Guide | 4 Lifetime Memberships at the Journey Online Community | |||
| 1 Facilitator Answer Guide | 30 minute Personal Coaching appointment with Christopher Avery PhD | |||
| 20 Responsibility Processª full color posters |
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I'll tell you.
First, I intended from the beginning to make The Journey affordable and accessible while providing extraordinary value, so we leveraged every opportunity to minimize cost and maximize value.
Second, you get to take advantage of my 18 years of development already paid for.
Third, the reach of the internet allows you to order The Journey direct, so there are no middle-player's mark-ups to pay.
But mostly, I want you to have no reason to refuse my offer for your organization to produce better results from a culture of responsible leadership at every level.
The Design Review Team thought of that. Your need and budget may not justify ordering the Platinum Edition. In that case I am

Here is a comparison of the Gold Edition to the Platinum Edition.
These are the Same You get
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These Quantities are Different You get
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What is Not Included There is
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You can use the table below to quickly compare what you receive with each version.
Take your first step - order now
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The Design Review Team anticipated that as well. That's why I am also
The Journey to Responsibility & Self-Leadership - |
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Your Silver Edition includes
Not
But Just $497 |
Every leader who wants to inspire personal responsibility in his or her business. Imagine
A Fortune 100 call center with 6 sites and 18 trainers supporting 6000 employees orders 6 of The Journey to Responsibility & Self-Leadership - PLATINUM EDITION. They also purchase a license to print 5880 additional Participant Action Guides onsite. The 18 trainers join the on-line forum to exchange tips and information to ensure success facilitating the Journey workshop. Trainers add their company's logo to the customizable Responsibility Processª poster to be distributed to every employee, and to the slide presentation used in the workshop. They use the 3-hour workshop design to introduce all employees to the language of responsibility so critical in customer care. Total expenditure $61,902 or $10.32 per employee |
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A functional Director with 800 employees and no trainers across 4 regional sites orders 2 of The Journey to Responsibility & Self-Leadership - PLATINUM EDITION. They also purchase 152 5-packs of Participant Action Guides. The Director and 3 of her direct reports take on the assignment to facilitate workshops with the entire organization. They take advantage of the online community as well as customizing their materials. Total expenditure $17,738 or $22.17 per employee |
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A medium size professional services firm with 200 employees in 3 locations buys 3 of The Journey to Responsibility & Self-Leadership - SILVER EDITION. That's one for each location. They locate the DVDs in central libraries, download the free PDF of the Responsibility Process poster from ChristopherAvery.com and request all work groups to print and distribute copies of the poster for every member, spend 1 hour watching together, plus 30 minutes discussing the implications for their group. The practice of responsibility becomes an important value-added service for their firm and their clients gain unique benefit. Total expenditure $1491 or $7.46 per employee |
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A software entrepreneur with 15 employees orders 1 copy of The Journey to Responsibility & Self-Leadership - GOLD EDITION. She also orders one 5-pack of additional Participant Action Guides so every employee will have a personal copy. After self-study of the DVDs for a couple of evenings at home, the owner holds a 2 half-day company meeting to first learn and inspire, and then brainstorm strategies, principles, and action-plans to develop a highly responsible and collaborative culture as they pursue rapid growth. Everyone hangs the Responsibility Processª poster somewhere prominent in the work space and acts of ownership increase. Total expenditure $1122 or $74.80 per employee |
Take your first step - order now
So much is possible with The Journey to Responsibility & Self-Leadership.
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Platinum Edition only $1497 Choose if
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Gold Edition only $997 Choose if
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Silver Edition only $497 Choose if
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Here's a summary comparison table |
SILVER |
GOLD |
PLATINUM |
DVD Video Presentation RT: 57:48 |
à |
à |
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Facilitator Lifetime Membership At Online Community ($87 value) |
1 |
2 |
4 |
Complete 2-DVD set (up to $900 value) |
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à |
à |
Data CD 1 ($150 value) |
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à |
à |
Facilitator Guide ($50 value) |
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à |
à |
Facilitator Answer Guide ($50 value) |
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à |
à |
Participant Action Guides ($25 value each) |
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10 |
20 |
| Responsibility Process posters (full color, 8.5x11) | 10 |
20 |
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Data CD #2 - enhanced transcripts and customizable .doc and .ppt files ($400 value) |
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Audio CDs (3 CD set) ($100 value) |
à |
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Private Coaching Call w/Christopher ($400 value) |
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OPTIONS TO SUPPORT YOUR JOURNEY |
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5-Pack of Participant Action Guides |
$97 |
$97 |
$97 |
Reproduction Rights License (per Part. Action Guide printed) |
$ 9 |
$ 9 |
$ 9 |
Bonus #1. Order now and as a valuable bonus you'll get free digital download access to the MP3-based 11-hour self-study course How to Teach Responsibility to Anyone (And Master Your Life in the Process).
That's a $249 value, yours FREE to support your facilitation
Bonus #2. For every order this week, you will also enjoy FREE shipping, even on international orders.
But order this week. I reserve the right to withdraw this bonus at any time.
But order this week. These bonus offers don't last long.
Of course. The Shopping Cart will automatically reflect this attractive volume price schedule.
| 25% on orders over $100,000 | 15% on orders over $25,000 |
| 20% on orders over $50,000 | 10% on orders over $5000 |
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Step 1. After you use the "Add to Shopping Cart" Button you will be taken to the shopping cart. Use your "back" button in your browser to return to this page.
Step 2. Select your options
Step 3. Adjust your quantities at the Shopping Cart before proceeding to Checkout.
These prices are subject to change without notice
Remember the bonus is a limited time offer
Don't delay
We expect to ship your order within 1 business day. Depending on your proximity to our fulfillment center in Indiana, you should have your order 4-8 days later.
I know you are going to love this product. You are going to love the dialog it will inspire in your business. You are going to love seeing the new acts of ownership and personal responsibility. And most of all, I know you will love the benefits that will soon come to your bottom line, to your culture, and to everyone your business touches.
If you have more questions, and you are seriously interested, send me an email (ca at christopheravery dot com) with your questions, or better yet, call me at +1 830.995.4853 (Texas). We will talk about all the details and answer any questions you have prior to ordering. If I'm not available please leave me a detailed message, including your call-back number and I will respond within hours.
And remember, to get all the bonuses promised you must order soon.
If I were sitting with you right now, I'd ask you this one question...
Order today and your business will be on your Journey in a few weeks.
I'm excited to bring you this powerful learning tool, and know you'll be delighted with your purchase today. Thank you for your interest and commitment to responsible leadership, to responsible business practices, and to developing people.
Sincerely,

Christopher Avery Ph.D.
P.S. This program is clearly not for every business. But if you are the kind of leader who truly appreciates the power of personal responsibility at work, and if you've ever looked around for this type of responsibility training you already know deep in your heart what powerful content this is and what a great delivery vehicle I've put together for you. You get a complete turn-key training system in which I do the hard part of teaching how responsibility works in your mind and how to own up to more and more and more in your life and work for better results.
P.P.S. You've probably spent more on fads of the month than what I'm asking you to invest in your success today. It all comes with my 100% satisfaction guarantee, and you can get started right away. Order yours today.
Take your first step - order now
Christopher Avery PhD
Partnerwerks, Inc
PO Box 1046
Comfort, TX 78013
+1 830.995.4853