Tag Archives: Liberty Mutual

(Published in Christopher Avery’s Responsibility eTips) Where liability is involved Deny! has been the professional advice for eons. Even when great surgeons (for example) made an obvious blunder, they were pressured for liability reasons to deny it: “I’m sorry Mrs. … Continue reading

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I blogged in September 2006 on Liberty Mutual’s branding campaign about personal responsibility. Their elegant tag line is “Responsibility. What’s your policy?” Policy, insurance company, get it? I’m enjoying the Liberty Mutual personal responsibility campaign. It is a great message … Continue reading

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