I’m looking for a web developer to contract with us — hopefully long-term — to develop ChristopherAvery.com and associated sites as we pursue our vision of changing how the world views, practices, and teaches personal responsibility. If you know an individual or team who meets the following description please invite them to contact me here or find my project post at elance.com, rentacoder.com, and guru.com

Overview

I’m an expert in how personal responsibility works in the mind. This research is less than two decades old and has the capacity to change how the world thinks about responsibility.

I’ve invested two decades in field study applying this information for leadership, teamwork, culture change, coaching, and personal success. And I have a successful career as a management consultant, speaker, and book author.

My intent is provide more information, products and services directly through ChristopherAvery.com, and limit my overall number of travel days to service clients at their sites. I will continue to pursue high-leverage speaking engagements and workshops, offer tele-seminars and coaching programs, and sell information products. I also intend to prepare other coaches, teachers, and counselors to take up this valuable work.

During the last year I’ve studied and experimented with internet marketing enough to learn that I can drive traffic and sell products and services. I’ve also learned that my main site is poorly organized and focused for internet marketing.

I’m looking for a web development expert to work with over time to tackle incremental improvement projects. If you play at developing successful Direct Response sites for experts like me (for whom it is work rather than play) then I want to talk with you about freeing me up to play at teaching people how personal responsibility works in the mind.

Your Abilities

1. You have a unique ability (and track record) to collaborate over time with your authority/expert client to incrementally evolve their Direct Response website for ever-increasing business success.
2. You have Direct Response saavy, experience, interest, and up-to-date knowledge about the tactics, tools and choices. You can and will help make decisions about tactics and tools for such needs as:
   • Split page testing
   • SEO – organic and PPC
   • Commerce apps
   • Broadcasting apps
   • Auto-responder apps
   • Membership site apps
   • Visitor capture and list-building tools
   • integrate CRM (Customer Relationship Management) and other software services into site
3. You are savvy about Information Architecture and can help me make site design decisions for a content rich site. Your expertise includes:
   • Content management
   • Content re-purposing
   • Authority sites
   • Membership sites
   • e-commerce sites
   • blog design
   • Dynamic front page designs
4. You might have skills in copy writing, but will at least have experience working with copy-writers and editors and understand the importance and process of good copy
   • web pages
   • Landing Pages
   • Sales Pages
   • Auto-responders

Selection Criteria

I’ll be looking for the following values to show up in our communication, your proposal, portfolio and references:

1. You care about the Responsibility Redefined vision and mission, and you are excited to soak it up and support it as we work together.
2. Clarity – You communicate, ask questions, set agendas, give feedback, etc., all in the name of clarity. You stay in touch to eliminate confusion and ambiguity.
3. Reliability – You do what you say you will when you say you will. And you stay in communication.
4. Quality – You do good work.
5. Speed – You are fast.
6. Agility and adaptability – While listing and completing tasks are important, you are more interested in delivering value early and often by identifying and focusing on the highest value items.

My Goals

1. Positioning as an Authority offering Valuable Content to Multiple audiences
   • Corporate leadership and teamwork
   • Individual Coaches, Teachers, Counselors, Parents
   • Success, personal growth
2. Traffic conversion
   • to opt-in to lists
   • to purchase valuable products

My Priorities

1. Phase 1 – Prepare for Rev Gen.
   • Fix Analytics so we know where we are
   • Fix CSS and Dreamweaver templates so I can make changes
   • Add 2-4 Landing Pages including dynamic front page
   • Add 2-4 Sales Pages
   • Split Page testing on Landing and Sales pages
   • Forum for Journey Clients
   • Clean-up pages and copy
2. Phases “N”
   • Content, Content, Content (Content Management System)
   • Better organization
   • Select tools for broadcasting, commerce, auto-responders, etc.
   • Shopping cart improvement
   • Segment audiences / lists
   • Membership site for coaching and community
   • Expand products and services

Timeframe

I intend to accomplish Phase 1 by January 2009. Following phases will proceed as growth supports (Phase 1 will enable revenue growth).

If you are interested, please contact me ASAP to express interest and share your qualifications. I’ll select a short list to request bids.

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